Truscend Fishing Lures for Fresh and Saltwater Anglers

Truscend, founded in 2013, has evolved into a leading corporation in the research, design, and marketing of fishing products. By establishing the best all-round product advantages, Truscend is dedicated to offering global anglers an amazing fishing experience.

We have equipped ourselves with the OEM/ODM/DTC whole-process fishing solutions, and we will remain steadfast in our commitment to seek the optimized mutual benefits among our millions of customers.

Our product lineup includes a variety of fishing essentials, catering to the diverse needs of anglers:

GIFT IDEAS: Explore our curated selection of fishing gifts. HARD LURES: Discover our range of hard lures for your angling adventures. SOFT LURES: Immerse yourself in the world of our soft, lifelike lures. METAL LURES: Experience the power and precision of our metal lures. FISHING LINES: Browse our high-quality fishing lines for your next outing. FISHING PLIERS: Equip yourself with our durable fishing pliers. FISHING REEL: Enhance your fishing experience with our reliable reels. FILLET KNIFE: Prepare your catch with our sharp and versatile fillet knives. FISHING KIT: Discover our comprehensive fishing kits, ready for the waters.

The Truscend 2022 New Spiral T-tail Lure, made with TPE soft plastic, offers exceptional strength, stretchiness, and durability. This biodegradable material makes the lures more resilient to nicks, cuts, and tears, ensuring a longer lifespan.

The lures feature two innovative designs that create stronger rips and shakes. The special spiral shape generates the perfect resistance, splash, noise, and action, while the jointed tail enhances the lure's swinging power. This combination closely mimics the appearance and swimming action of real baitfish, making them irresistible to hungry fish.

Designed for long-range casting and slow sinking, the Truscend fishing bait can be easily presented in your target fish area. Crafted with Japan-sourced materials, these lures are ready to withstand multiple hits, making them suitable for a wide range of fishing environments, from reefs and estuaries to rivers, freshwater, and saltwater. Whether you're targeting bass, trout, walleye, pike, snook, salmon, redfish, or any other species, the Truscend lures will become your essential paddle tail lure.

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